{"id":2976,"date":"2014-12-23T02:04:57","date_gmt":"2014-12-23T02:04:57","guid":{"rendered":"https:\/\/www.luzinterruptus.com\/?p=2976"},"modified":"2014-12-26T13:04:42","modified_gmt":"2014-12-26T13:04:42","slug":"arbol-de-navidad-consumista-en-stoke-on-trent","status":"publish","type":"post","link":"https:\/\/www.luzinterruptus.com\/?p=2976","title":{"rendered":"\u00c1rbol de Navidad Consumista en Stoke on Trent\/ Consumerist Christmas Tree in Stoke on Trent"},"content":{"rendered":"

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\n\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/a>\"\"<\/a>\"\"<\/a><\/a><\/p>\n

Siguiendo ya una tradici\u00f3n navide\u00f1a para nosotros, a principio de diciembre, fuimos de nuevo a Inglaterra a construir un nuevo\u00a0\u00c1rbol de Navidad Consumista<\/span><\/strong><\/a>, a imagen del que llevamos a cabo el a\u00f1o pasado en Durham para el festival Lumiere<\/a>.<\/p>\n

Esta vez lo hicimos en Stoke on Trent,<\/a> un pueblo industrial en la regi\u00f3n de Midlands del Oeste<\/a> y por supuesto, tambi\u00e9n contamos con los vecinos para llevarla a cabo. En primer lugar, les pedimos que nos donaran sus bolsas de la compra, y despu\u00e9s invitamos a todos los que quieran, particulares, asociaciones de vecinos y alumnos de colegios, a que nos ayudaran con el montaje de las bolsas, con las que dimos forma al nuevo \u00e1rbol.<\/p>\n

7 d\u00edas de workshops, m\u00e1s de 2.000 bolsas donadas y rellenas con pl\u00e1stico reciclado de los comercios de alrededor, una estructura hecha con material prefabricado y 4 d\u00edas de montaje, fueron necesarios para llevar a cabo este \u00e1rbol de m\u00e1s de 6 metros, que qued\u00f3 instalado en la confluencia de dos calles principales, justo delante del centro de salud municipal.<\/p>\n

La idea de la instalaci\u00f3n, la misma que el a\u00f1o pasado, representar mediante una forma simb\u00f3lica y universalmente reconocible, por un lado, el exagerado consumo de bolsas de pl\u00e1stico, y por otro, el despilfarro de estas fiestas, que han relegado el sentido religioso y tradicional de estas fiestas, para convertirlo en un periodo de incitaci\u00f3n al consumo sin control.<\/p>\n

Este a\u00f1o adem\u00e1s, nos gustar\u00eda tambi\u00e9n llamar la atenci\u00f3n sobre la preocupante desaparici\u00f3n del comercio tradicional, que en pa\u00edses como Inglaterra se hace patente, ya que pr\u00e1cticamente han desaparecido los comercios tradicionales reemplazados por otros m\u00e1s modernos, franquiciados y estandarizados. De esta manera, se consigue convertir las zonas comerciales, en r\u00e9plicas exactas las unas de las otras.<\/p>\n

Examinando las bolsas que nos han sido donadas , no nos ha hecho falta andar por las calles, para constatar que se compra en poco menos de 15 franquicias de la zona, ya que son sus bolsas, de todos los tama\u00f1os y colores, las que ocupan la mayor parte de la superficie del arbol.<\/p>\n

Ya tratamos el tema franquicias y navidad el a\u00f1o pasado por estas fechas, la intervenci\u00f3n se llam\u00f3\u00a0Corazones de papel antifranquicias<\/a>.\u00a0Este a\u00f1o, el tema ha quedado evidenciado en el \u00e1rbol.<\/p>\n

Nos preocupamos sobremanera esta manera anglosajona de entender la ciudad, y desgraciadamente en grandes ciudades como Madrid, tambi\u00e9n se pretende atraer turismo internacional con todo tipo de estrategias de promoci\u00f3n, una de las cuales consiste en que el turista se sienta como en casa acudiendo a establecimientos que les son familiares en sus contextos. As\u00ed, el peque\u00f1os comercios tiene dif\u00edcil sobrevivir, ya que no puede competir con los altos precios del alquiler y los amplios horarios de apertura.<\/p>\n

Queremos dar las gracias en primer lugar al querido Koldo Camacho<\/a>,<\/strong> que con su bien hacer y su don de gentes, fue capaz de sacar adelante los workshops. Tambi\u00e9n a la gente de Appetite<\/a> que ha producido la pieza, creando la estructura sobre la que nosotros hemos pegado las bolsas.<\/p>\n

Y sobre todo agradecer la colaboraci\u00f3n de los vecinos, que nos donaron las bolsas, tambi\u00e9n de los voluntarios, asociaciones de la zona y alumnos de los colegios de alrededor que nos ayudaron en el montaje.<\/p>\n

El arbol tiene pensado quedarse hasta que finalicen las fiestas.<\/p>\n

Las fotos son de Gustavo Sanabria<\/a>.<\/p>\n

Tiempo de montaje: 11 d\u00edas
\n<\/em>Da\u00f1os ocasionados: 0.
\n<\/em>Permanencia de la intervenci\u00f3n: 1 mes.<\/em><\/p>\n

—————————<\/em><\/p>\n

Following what it is already a tradition to us, we went again to England, at the start of December, to build a new Consumerist Christmas Tree<\/span><\/strong><\/a>, a replica of the one we put up last year in Durham for the Lumiere<\/a> festival.<\/p>\n

This time we did it in Stoke on Trent,<\/a> an industrial town in the West Midlands region. Once again, indeed, we counted on the help of neighbors to carry it out. First, we ask them to donate their shopping bags to us and then we invited all those who wanted it \u2013 individuals, neighbor associations and students from local schools \u2013 to help us assemble the bags with which we shaped this new tree.<\/p>\n

7 days of workshops, plus 2,000 donated bags filled with recycled plastic from nearby businesses, a structure made of prefabricated material and 4 days assembling, were required to put up this over 6 meter tree which was set up at the junction of two main streets, just across the street from the municipal health center.<\/p>\n

The installation’s idea was the same as last year’s: on one\u00a0 hand, to represent, in a symbolic and universally recognizable way, the overconsumption of plastic bags; and, on the other hand, the squandering that typically takes place during these holidays which have set aside the religious and traditional meaning of these holidays to turn them into a real invitation to uncontrolled consumption.<\/p>\n

This year, we would also like to call attention to the alarming disappearance of traditional commerce, something quite apparent in countries such as England, as all traditional commerce has vanished and been replaced by more modern, franchised and standardized businesses. In this way, shopping areas are turning into exact replicas of one another.<\/p>\n

Taking a look at the donated bags, we didn’t have to go around the street to ascertain that all purchases are made at little less than 15 local franchises as their bags, made in all sizes and colors, are the ones that take most of the tree’s surface.<\/p>\n

We already dealt with the subject of franchises and Christmas around the same time last year. The intervention was called\u00a0Anti-franchise paper hearts<\/a>. This year, this subject is evinced by the tree.<\/p>\n

We are quite concern about this Anglo-Saxon way of understanding the city. Unfortunately, big cities such as Madrid also intend to attract international tourism by using all sorts of promotion strategies, one of which consists of making tourists feel at home by providing them with establishments typically found in their own countries. Hence, small businesses have it hard to survive as they cannot compete with high rent prices and long hours of operation.<\/p>\n

We would like to thank, first of all, our dear Koldo Camacho<\/a>, whose good work and people skills allowed him to carry on the workshops. Also the people from Appetite<\/a> who produced this piece by creating the structure on which we fixed the bags.<\/p>\n

And, above all, we would like to thank the neighbors for their collaboration as they donated their bags to us; and also the volunteers, local associations and students from local schools, who help us with the assemblage.<\/p>\n

The tree will stay there until the end of the holidays.<\/p>\n

The photos are, as always, by\u00a0Gustavo Sanabria<\/a>.<\/p>\n

Time of installation: 11 days
\nDamages: none.
\nExhibition time: 1 mounth.<\/em><\/p>\n

<\/a>\"\"<\/a><\/em><\/p>\n

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\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Siguiendo ya una tradici\u00f3n navide\u00f1a para nosotros, a principio de diciembre, fuimos de nuevo a Inglaterra a construir un nuevo\u00a0\u00c1rbol de Navidad Consumista, a imagen del que llevamos a cabo el a\u00f1o pasado en Durham para el festival Lumiere. Esta vez lo hicimos en Stoke on Trent, un pueblo industrial en la regi\u00f3n de Midlands … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"cat-trabajos":[],"class_list":["post-2976","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts\/2976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2976"}],"version-history":[{"count":14,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts\/2976\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts\/2976\/revisions\/2992"}],"wp:attachment":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2976"},{"taxonomy":"cat-trabajos","embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcat-trabajos&post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}