{"id":83,"date":"2010-09-27T11:55:00","date_gmt":"2010-09-27T11:55:00","guid":{"rendered":"https:\/\/www.luzinterruptus.com\/wordpress\/2010\/09\/alas-de-celulosa-cellulose-wings\/"},"modified":"2011-08-08T00:10:11","modified_gmt":"2011-08-08T00:10:11","slug":"alas-de-celulosa-cellulose-wings","status":"publish","type":"post","link":"https:\/\/www.luzinterruptus.com\/?p=83","title":{"rendered":"Alas de celulosa \/ Cellulose wings"},"content":{"rendered":"

\"\"<\/a>
\nProyecto para <\/span>Luminale 2010<\/span><\/a><\/p>\n

\"\"Es enojoso observar c\u00f3mo la publicidad cambia el aspecto de los objetos que pone a la venta, para adaptarlas a sus intereses y para que nosotros, al verlos desde su perspectiva, sintamos inmediatas ganas de consumir lo que nos ofrecen.<\/p>\n

Este es el caso de por ejemplo las compresas, que siempre se anuncian como productos et\u00e9reo, ligeros, blancos inmaculados, sin olor, est\u00e9ticamente bellos… evitando que aparezca el color rojo que es sustituido por sutiles toques azules, que son dejados caer sobre la superficie blanca, como si de lluvia se tratase.
\n<\/a>
\n\"\"<\/a>
\nEl eslogan de una antigua campa\u00f1a publicitaria de compresas, \u201cAusonia te da alas\u201d en el que las chicas aparec\u00edan flotando felices, los d\u00edas en los que usaban este producto, nos inspir\u00f3 para nuestra propuesta Alas de celulosa<\/span> en las que por una vez nos hemos cre\u00eddo la publicidad y hemos convertido un objeto de tan engorroso uso, en otro mucho m\u00e1s on\u00edrico, puro y delicado.<\/p>\n

Las ilustraci\u00f3nes son de Marta Menacho<\/a>.<\/p>\n

\"\"<\/a>
\n—————————<\/p>\n

Proyect for<\/span> <\/span>Luminale 2010<\/span><\/a>.<\/span><\/p>\n

It is bothersome to see how advertising campaigns change the appearance of things so as to adapt them to their own interests, and by seeing from this point of view we feel inclined to buying the products or services advertised.<\/span>
\n <\/span>
\nIt is the case of sanitary towels, for instance, which are advertised as ethereal, light, inmaculate, odorless and beautiful. But the red colour is never present and it is replaced by blue drops that fall as if it were rain on them. <\/span>
\n <\/span>
\nThe slogan for the advertising campaign of sanitary towels called \u201cAusonia makes you feel free\u201d (Ausonia te da alas) shows young women floating merrily in the air and the days on which they must use this item. It became an inspiration for our proposal <\/span>Cellulose wings<\/span> and for just this time we have believed the message and we have turned this object \u2013so annoying to use- into a much more oneiric, pure and delicate.<\/span><\/span><\/p>\n

Illustrations by<\/span> <\/span>Marta Menacho<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Proyecto para Luminale 2010 Es enojoso observar c\u00f3mo la publicidad cambia el aspecto de los objetos que pone a la venta, para adaptarlas a sus intereses y para que nosotros, al verlos desde su perspectiva, sintamos inmediatas ganas de consumir lo que nos ofrecen. Este es el caso de por ejemplo las compresas, que siempre … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,56,55,46],"tags":[],"cat-trabajos":[],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-efimero","category-evento","category-festival","category-iluminacion"],"_links":{"self":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83"}],"version-history":[{"count":1,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":718,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=\/wp\/v2\/posts\/83\/revisions\/718"}],"wp:attachment":[{"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83"},{"taxonomy":"cat-trabajos","embeddable":true,"href":"https:\/\/www.luzinterruptus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcat-trabajos&post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}